EM033

Jianbo

Everything for the Family Mixtape

South-East London born and raised artist, Jianbo blends grime, rap and jazz in his music that’s born from his Chinese-Vietnamese-British cultural roots.

“Everything for the Family” is more than just a title – it’s about the people who’ve got his back, the people that made him. This project’s about community, connection, and putting family first, on and off music.

That’s reflected in the list of collaborators - both Musically, featuring the likes of Nix Northwest (300k+ monthly listeners), Hilts (100k+ monthly listeners), LVRA, India Blue & Namani and visually - including the likes of Lauzza (Directed Jim Legxacy - Father), and Felix Brady (Directed Loyle Carner & Unknown T - Hocus Pocus), ‘Everything for the Family’ is a definitive statement of the community orbiting Jinabo.

The campaign encompasses 5 Music Videos - for each of the singles (Cradle 2 The Sky, Suya (ft. Namani), Everything for the Family (ft. Hilts)) and also 2 scheduled for post-release (For the Honour (ft. Nix Northwest) and None of Us) for maximum momentum.