Billionhappy
Billionhappy is the Nu Chinese Underground Star.
Mixing an intoxicating blend of local Chinese electronic subgenres, blissed-out internet sonic mutations from plugg to cloud rap with 100% C-Pop, Billionhappy is an Underground Pop Star for the liminal spaces of China’s new reality. His music is raw, unhinged and most of all: a dream.
Equally influenced by Chinese rap cult heroes such as MIRASENSHI & Bloodz Boi 血男孩 as he is by golden-era Jay Chou, Billionhappy stands for the lost kids of China’s anonymous hinterlands. In the margins of China’s 3rd and 4th cities, there are a million dreams lost in the crevices of internet cafes, scooter-modified shops and at the bottom of dice barrels. Billionhappy wants to bring that story to life and carry with its energy.
Billionhappy lives and dies by Shabby, epitomized by his club brand, Shabby Club.
‘Shabby has a similar pronunciation to the Chinese ‘sha bi’, which means ‘stupid’. Sometimes stupidity can be a good thing, but this might be my own opinion. There are a lot of stupid things in my life, like I know they’re stupid but we move ahead anyway. I want to grow into a Shabby Star.” Billionhappy, for Dazed
Releases
BiBi
“BiBi” is the iconic collaboration between the leader of China’s Nu Underground revolution, Billionhappy, and Hyper-EDM queen, Ninajirachi.
Fresh from a collaborative China tour in December 2024, the track was born straight from the club in Shanghai. The track is accompanied by a golden era millennial style music video, shot by Billionhappy himself with an iPhone, bringing us all back to the nostalgia vibe of the 2000s.
For Ninajirachi, “BiBi” kicks off a massive album campaign featuring collaborations with the likes of Alison Wonderland and daine (3 singles leading into the release of “Good Day Nina” in August 2025), and straight off a support slot for Porter Robinson and an Umru x Ninajirachi North American Tour.
In parallel, 2025 marks a Nu Revolution for Billionhappy. “BiBi” follows the momentum of standout single, 鬼火2义薄云, which has marked his claim as the leader of the Nu China Underground. “BiBi” precedes his EP《屌》(a campaign featuring 2 singles leading into the release of the EP on 30 May), followed by a 4-city Headline tour in China.
The song revolves around themes of emotional conflict, frustration, and disillusionment with love. The narrator expresses a desire to distance themselves from someone, particularly when it rains, symbolizing a mood of sadness or negativity. The repeated refrain of "下着雨不想听" ("I don't want to listen in the rain") emphasizes the rejection of emotional noise or fake affection, especially when the other person repeatedly talks or complains ("bibi").
There’s an acknowledgment of love’s darker side, with the narrator suggesting that any expression of love might be insincere ("如果我说我爱你，那一定是我在放屁" - "If I say I love you, then I’m definitely lying"). They also reflect on the contradictory emotions that arise when the person is both absent and present—feeling pain regardless of their presence.
Later, the song transitions into frustration, telling the other person to "shut up" and leave if they don't care, and asserting that love can't be forced or repeated. Ultimately, the narrator rejects the idea of continuing a toxic, painful relationship.
The song’s tone is one of emotional struggle, where love feels suffocating and the narrator is trying to break free from the cycle of pain.
鬼火2义薄云天
Ghost Flames ablaze; For the Culture and the Spirit.
鬼火 is the slang term given to illegally modified bikes and scooters throughout China’s Underground bike scene. Like the name, this single from Billionhappy is a blistering fast & raucous jolt of hypercolour modern pop music.
Enlisting Chinese anti-rap legend Chalky Wong, alongside dazzling Hyperpop Star GOGO果女, <鬼火2义薄云天> is the first single in 2025 from Billionhappy, the leader of the New Chinese Underground. The single precedes a packed 2025. In 2025, Billionhappy will release 2x EP, a Mixtape and a China tour that will catapult him overground.
